During class we studied the reasons behind Big Data and how it emerged. There are multiple factors that contributed to this 'data explosion' but here are a few examples:
E-commerce
Online shopping is becoming more common with companies like Amazon, Shein, and eBay. This has allowed an excess of user data to flood in based on customer shopping habits. This is especially true during the COVID-19 pandemic in which most people did their shopping online. This contributed massively to the rapid growth of Big Data and changed the way businesses market their products.
Automisation
People traditionally use paper products in schools, universities and the workplace, however over time we have become increasingly reliant on technology. This has generated a lot of new data and allows us to apply Big Data in new ways. This can be done on a national level, and is applicable to most countries around the world who are also making the switch digitally. Estonia, a small country in the Baltic region of Europe, is the first proclaimed country to become fully digital and paperless, as well as being the most digitally advanced society. Any document submitted is conducted electronically, and even their voting system is done digitally! How cool is that? With the impending climate crisis and the automisation of data, more countries are likely to make the switch which will generate a lot more data.
Social Media and Accessibility
Similarly, the world has also been connected via the use of social media. This is primarily done through apps like Facebook, Instagram, TikTok, and Snapchat among others. These small scale interactions are part of a larger network that interlinks user interests and behaviour. The digitisation in recent years means there is an increasing number of people using social media every single day. This has contributed massively to the growth of Big Data as more and more people sign up for accounts and interact on these apps.
References:
https://ilearn.fife.ac.uk/course/view.php?id=9751#section-4
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