Welcome to my Big Data blog in which we are learning about Big Data. Going into it, I have a rough concept of the ideas surrounding Big Data but uncertain about how it works or why it is so prevalent in today's setting.
Today we were introduced to Big Data. We learned that it is the large scale collection of data from individuals apps, websites, and the internet. This allows information is gathered, collected, and compared. Information is stored in the large scale data lake and is capable of building profiles on users based on their clicks, searches, and interests. Comparisons can be made using predictive analytics, which draws information from the data pool. Data can also be sold to advertisers, allowing targeted adverts with relevant products to be promoted.
Overall, Big Data takes data that would be useless on it's own, and extracts its value which can then be applied to a multitude of problems that's impossible for humans to solve on their own. How cool is that?
I am excited to learn more about the applications of Big Data, how it is used, and why it is so important in shaping modern society.
References:
https://ilearn.fife.ac.uk/course/view.php?id=9751#section-3
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