One area that Big Data plays a big part in future applications would be the political scene. Users' clicks and likes can indicate their voting pattern, predicting the most likely candidate based on similar users interests. Big Data undoubtedly played a key part in the recent American election where it was neck and neck. Big Data can highlight areas with strong opinions, and even attempt to sway voters using targeted adverts and subliminal messaging. It can even sway people to vote for corrupt politicians! How cool is that?
Big Data exceeds in analytics and data analysis. This can be used to predict future trends which is especially useful for businesses and marketing. Modern day businesses are fiercely competitive, and getting the upper hand is crucial for small businesses. By finding out what consumers want in an ever changing climate, businesses can take advantage of these trends and make more profit. One example would be face masks during the COVID-19 pandemic. Companies would have been made aware from analytics and clicks on social media and e-commerce sites. Big Data can allow businesses to get an early lead ahead of the competition.
Predictive analytics are essential for future applications in modern society as a whole, allowing the government to find key areas for future development, for example housing and new institutions. It can find out what users would like to see, their hobbies, and their spending habits. This lets the government cater to their citizens needs and wants allowing society to grow and prosper.
References:
https://ilearn.fife.ac.uk/course/view.php?id=9751
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