In class we looked at the potential implications on society caused by Big Data. While Big Data can be a beneficial tool, it is very unpredictable and will have issues when utilised. its relatively new implementation can have adverse effects on society as a whole, here are a few examples that we looked at:
Automated decision making
Algorithms make assumptions and aren't always accurate. When deciding an outcome, automation can overlook certain aspects. Consider an automated response conducting an online job interview, or marking an exam. Artificial intelligence in particular is poor at making deductions based on user input, and even when trained it still makes errors. Look at the YouTube video at the end for a funny example where an AI has to collect user input/clues and determine a target country. These errors can hinder society by hiring the wrong people for the job or making incorrect passes and fails. These decisions can also lead to filter bubbles or echo chambers, in which users see information they are already acclimated to. This lead to fragmentation and lots of small groups with opposing ideas, in contrast to one big group where everyone is on the same page.
Cultural shifts
The use of Big Data is encouraging people to behave differently, and how they socialize within their groups. Big Data can be weaponised to sculpt societies to behave a certain way. The release of Facebook in the country of Myanmar sparked controversy when it promoted hate speech against local ethnic groups in the region. This was actively promoted, perhaps in pursuit of profit, clicks, and user interactions. This caused violence and resulted in thousands taking refuge in neighbouring countries. This shows that Big Data can be used to shape society and can be dangerous. This is not cool.
Instability
Many uses of Big Data are controversial, even with the presence of the GDPR. Most people using Big Data are large companies or incredibly wealthy individuals. With such a powerful tool at their disposal they can exert their influence in many ways. Whether it is providing better opportunities to certain groups in society, oppression, or using data maliciously. This can weaken the social structure while maintaining complete control, resulting in social instability.
References:
https://youtu.be/iOfYZ-wMfNA?si=-f0Yhj4KmhzEE2Qi
https://www.bbc.co.uk/news/blogs-trending-45449938
https://ilearn.fife.ac.uk/course/view.php?id=9751#section-10
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